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Graphic design is a form of communication that uses colours, shapes, images, and words to create visual content that surrounds us in many forms—namely, print and digital media. Effective designs communicate information that inspires and informs consumers, making it critical for any business’s success.
Graphic designers create images and layouts for some of the following:
Company brand identity (logos, typography, and colour palettes)
User interfaces on apps and websites
Books, magazines, newspapers, and other publications
Product packaging
Advertisements and commercials
Signage for stores, transportation, stadiums, and event spaces
Video games